How to Make Money as a Photographer in 2021 | Active & Passive Income

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this video is sponsored by c41 photo competition app hi guys and welcome back to the channel so in today's video i want to talk to you guys about something that i've had a lot of questions about and that is how you actually make money as a photographer [Music] so if you guys are new to this channel my name is fear carey and i am a photographer from the uk i mainly specialize in fashion portraits and weddings but i also work in a few different niches as well i'm going to be splitting this video up into two sections the first section being active income and the second section being passive income when we are talking about active income we are talking about income that results from actively working passive income we are talking about work where you kind of do it once and you get paid for it or the only kind of work you have to do is the maintenance of that work so first up we'll talk about active income and the most obvious form of active income as a photographer is actually doing photo shoots but because you probably are already aware that that is one of the best ways to make money as a photographer i'm going to go a little bit into more detail about how you can actually get books for your first shoot there are three things i think you kind of have to have nailed down before you can start booking sheets the first one is know your audience or niche down when we're talking about niches we're talking about specialist subjects or areas of expertise so for example fashion is a niche sports is a niche wedding is a niche um product photography is another niche and you don't actually have to niche down or if you do niche down you don't have to say you know i'm a fashion photographer and i will not shoot anything else that's not really the idea of niching down in this instance but having a specific niche and specializing in one area might make it a little bit easier for you to market yourself when you are just starting out it's usually better to be a master of one niche or discipline than it is to be a jack of all trades and master of none some advice i would give you is to start out in one niche and then when you can or if you want to you can pivot towards other niches once you have that niche you want to start thinking about who the audience is who is going to be your ideal client understanding who your ideal client is is going to make it a lot easier for you to create marketing material to create sheets that catch their attention and to actually communicate with those clients and that brings me really nicely on to the next step and that is to network networking is key unfortunately a lot of the creative industries are who you know and not what you know and because of this networking at events or using your online presence or you know creating a good system of word of mouth is really important to get those clients and put your work in front of them which again leads me nicely onto the next step and that is to build a portfolio you need a good body of work to put in front of those clients so there are a lot of really good ways to build your portfolio for example you can start off by using your friends and family or anyone that fancies themselves a little bit of a model that you know and you can start setting up some sheets with those people that you already know there's a lot of pros to shooting with people you know you're generally going to feel a lot more comfortable you're going to have a lot more time and space to learn to try new techniques experiment but also you know the model's likely to be a bit more comfortable with you as well because you already have that relationship secondly you could hire a model from a modeling agency or reach out to a modeling agency to test with some of their new faces or their their models who need their portfolio being built if for example you want to go into product photography and not fashion photography or portraits then you know product photography photography that sort of thing it's really easy to get a portfolio in because you can just do it you know with things around your house if you want to do food photography you can make a nice meal style it shoot that and then you've already started to build up that portfolio for weddings a lot of people set up style shoots and this can be really beneficial because you're kind of helping out everyone involved so these are usually on a collaborative basis you grab a stylist a hair makeup artist yourself as a photographer maybe a couple of models and you set up a style sheet to build all of your portfolios in that kind of wedding niche and then once you've got all this content it's really important to set up a good online presence so this can be across social media this could be a website you want a place for people to be able to find your work so now we've covered the basics of how you make money from a shoot how can you go a little bit further on and make more money actively another form of active income is upselling and upselling is essentially when you already have a client or a prospective client and you offer them more than they're looking for so for example if you are doing real estate photography does that company need headshots for their new staff as well as real estate or can you offer them a promotional video alongside your photographs sometimes your client isn't going to be looking for any more than what they've asked you to do so you know this might not always work but a lot of the time you can offer these services and end up making more money than you would have beforehand so before we start talking about passive income i just really quickly want to talk about the sponsor of today's video because it ties really nicely into the video theme so c41 photo competition app is an app that allows you to submit your photographs to contests and win real life prices so cash gear um you know all sorts of things that are photography related and you don't just have to submit photographs to competitions either to win you can also leave feedback so a great thing about c41 competition app is that not only are you potentially rewarded for your photography you're also rewarded for your feedback which encourages people to give feedback to each other you can grow a lot more as an artist as a photographer learn more techniques get people's general advice on your work and be in with the chance of winning money all the while so if you guys are interested in looking at c41 photo competition app and signing up i will link in the description and you can head over and check that out so into passive income the first type of passive income i want to talk about are selling prints or is selling prints there are a few different ways of selling prints as a photographer you can physically hold the stock and ship that stock out and this is a little bit more of an active approach because you have to order the stock you have to fulfill the orders you know you have to package them and do all of that stuff and send them out but the great thing about the 21st century is that you don't have to do all of that stuff print on demand is a great way of selling prints and minimizing the amount of work that is involved so some of the places i want to talk about are pixie set pixie set is a great way to sell prints and also to upsell so we're linking a little bit here to the active income with pixie set you can essentially put out a gallery of work so this could be a client gallery if you've done a wedding you can deliver this client gallery to the client and then they have the option to buy prints from the pixie set gallery and the great thing about this is that the order just goes directly to pixie set and they print it they package it and they send it to your client for you and then you just take a profit there is also an option to sell fulfill but we're talking about print on demand here so yeah it's a lot more passive than actually fulfilling it yourself there are other websites that do the same thing such as darkroom and room is a great place to kind of make like an online shop a bit like big cartel or etsy a little bit where people can go on and order prints same thing dark room works out all the postage and shipping and all of that stuff and you just take a cut for every sale you guys have probably also heard of places like society6 redbubble tea public and those places all rely on the same kind of idea but there are certain pros to using these platforms so with redbubble and tea public and society6 you don't just restrict your products to prints you can sell on t-shirts on stickers on masks on clocks on duvet sets there's like a whole range of different products that you can sell your work on and better than that the algorithm within these sites handles a lot of the marketing for you so you can get some organic sales without doing anything you literally just you know put the stuff up onto redbubble or society6 or whatever it is that you're using and you let them do the rest of course if you wanted to market it and have a bit more of an active hands-on approach to your shop than you could and you'd probably make a few more sales but it's not a necessity which is great another way of making money passively is by using stock imagery or licensing your photos there are a ton of different places that you can sell stock imagery adobe stock shutterstock getty images they come to my mind straight away but i'll link a few different ones in the description for you guys to have a look at and essentially what you do here is you upload photos so maybe it's from a holiday that you had or a walk that you had in a forest and you upload those photos to these sites and the users of these sites will purchase licenses to be able to use those images similarly to print on demand you don't actually have to do anything once you've uploaded them they'll kind of sort it themselves you'll probably make a few sales but if you do want to take a more active approach and market it a bit more on social media you're likely to make more sales you can upload videos and photos onto these websites and often videos sell a little bit better because there's not as many a top tip here is to look at what is selling same with print on demand you really want to have a look at what's what's trending what's selling what kind of content they need so i know that shutterstock will send you out like a list every month of stuff that is likely to sell the next month so that if it's november for example you can go out and shoot fern trees or you know christmasy kind of things and that might sell in december the idea with stock photos and with print on demand is to have a broad array of stuff you want as much kind of content quality content but as much content on those sites as you can for the algorithm to kind of favor you and for there to be more chance of some of your work selling so as a full-time photographer i use all of these methods to generate some sort of income there are people that literally just do stock image photography you know if you don't want to be a portrait photographer or an event photographer or a commercial photographer and you just want to kind of do still life or landscape then print on demand and stock imagery is a great idea for you these passive forms of income by no means are easy money you have to put the work in you have to frequently upload you have to have a large portfolio of work to be able to generate sales especially enough sales to you know make any meaningful money but there are all ways that you can start generating income from your photography if you do want to know a little bit more about the business of photography the business of being a creative freelancer then this is a part of a series on my channel called work edition where we talk about all things freelance and money and business related if you did enjoy this video then please do give it a thumbs up and remember to subscribe because it really does help my channel grow all the things i've spoken about in this video i'll link in the description so you can head over check it out and start making some money but thank you guys so much for watching and i will see you guys in the next one [Music] [Music]

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