What's up everyone? Welcome back to my channel, the
best place for new coaches, content creators and entrepreneurs. In today's video, I want
to talk about income, specifically the different income streams that exist in my business and
check my plate kind of in my personal life that I make on line. Now, this video was heavily
inspired by Pinterest over the weekend. I posted it on my Instagram right here. I was
creating a vision board for my life and obviously when you create a vision board, you'll find
yourself on Pinterest. And so when I was browsing through Pinterest, I saw two graphics that
really caught my eye.
The first one is this graphic right here and it basically outlines
the eight different income streams that exist. Now, if you're not familiar with the eight
different income streams, let's just take a moment, pull it up together and go over
it because I think it's really, really interesting and it's super enlightening to just expand
your knowledge on the different types of income streams that exist in the world. So the first one is earned income. This is
income that we are all really familiar with. It's the income that you have to work for
so you have to actually earn it to make it. The second one is profit income at profit.
Income is when you buy and sell things and then that profit that you make from it, that's
the income that you received there. So if I buy the shirt for 20 bucks and then I sell
it tomorrow for 40 bucks, then I've profited 20 bucks interest income. This is the type
of income that a lot of banks make. So if you lend money out and then you charge interest
on that, that is income that you make.
From that there is residual income. This is the
income where you continue to get paid even after the work is done. So you do something
once and then you get paid for it time and time after. Again, dividend income and this is the income
that you make when you invest in stocks and you get paid dividends from that. Rental income.
This is income that we're all also really familiar with. It's when you buy property,
you rent it out and the income that you make from renting out that property, that is your
income there, there is capital gains. This is what an asset that you bought increases
in value. So let's say you buy a house for $1 million today and then tomorrow it's $2
million. That is capital gain. Another one that I'm not sure if it actually is capital
gain, cause I'm not sure if these are assets, but let's say you buy a Birkin bag for a $10,000
today and tomorrow it's $20,000 that's also capital gain potentially. And then finally
there's royalty income.
So a lot of singer songwriters make royalties. So this is when
you sell your content, you sell your ideas, and then you make a kickback from that. And so when I was going through this list
of eight income streams, it really got me thinking of how many income streams that I
have. Not only this, I also saw this graphic right here and this graphic basically says
that the average millionaire has seven income streams. And so I was like, huh, I wonder
how many I have. And so I started counting and I started to actually look into the numbers
and as I was looking into the numbers, I was pretty impressed by some of the information
that I found and I also didn't realize that I actually technically have six different
types of income streams that I make online. And so that's why I wanted to create this
video because I thought it was really informative and obviously this video is not meant for
me to give you guys financial advice, but it is meant to be somewhat educational in
a sense where each income stream that I mentioned that I have, I'm going to try my best to kind
of give you guys a quick tip for each one so that you're getting value out of it and
you have action steps to take.
But also I hope that this video serves as
inspiration of what is possible because I see a lot of people stopping themselves from
starting that YouTube channel from starting that podcast show, from putting themselves
out there, from building a personal brand. And it really, really stinks to see that because
for me, before I started this YouTube channel, I started with two income streams, earned
income and dividend income. So earn income, whether it was me working at my corporate
job or me working as a coffee barista, I had to work really hard to make money. The second
income stream that I had was dividend income. So at the time, and I still have this income
stream, I would invest in stocks, whether that was cryptocurrencies or index funds or
stock picking, you know, I would make money off of that. And so at the time I had two
different types of income streams. But fast forward a year and a half later,
almost two years later, since starting my channel, I started this channel, July, 2018
I now have six different types of income streams.
And a lot of this is really thanks to me being
on YouTube. A lot of it is thanks to me building and taking time to create this personal brand
that I have online and building an audience that I have online. And so I really hope that
when you watch this video, it really shows you what is possible and all the opportunities
and possibilities that exist that you can unlock so long as you decide and you take
that first step and that first leap of faith to create what you want to create online.
There are so many awesome things that can happen as a ripple effect of you starting
that channel, starting that podcast episode, starting that Instagram accounts, and so I
really hope that this video serves as inspiration for that. Now, if you are interested in learning about
the different income streams that I have, the money that I make for each one, and also
some actionable tips for you for each income stream, then this video is going to be perfect
for you, but before we begin, it's something that we do on this channel is that we love
to show appreciation to our community.
So let's get into those shout outs first. Before
we dive into this week's awesome video, we want to shout out the comment and YouTube
channel of the week. Thank you so much. Relieving these kinds of messages onto last week's video.
Not only this, we also want to shout out the Instagram story and profile of the week as
well. Thank you again for shouting out our videos. Now if you're watching this and you're
wondering how can I get featured in the next video, it's very simple. Number one, you could either leave a comment
below on this video or you can take a picture of this video and share it with your audience
on Instagram. Just don't forget to tag me now with that or the way. Let's just dive
right into this week's video. All right, so let's dive into the first income stream that
I have for you and it's first for a reason because this income stream represents 80 if
anything, 90% of my monthly income and that is selling digital courses.
Now, what this
basically means is that I have packaged my knowledge on a particular subject, and in
my case, my subject is all about helping new coaches create really great coaching programs,
teach them how to sell, and teach them how to use Instagram so that they can turn their
followers into clients. So what I've done is I've packaged all my knowledge surrounding
this topic, and I've turned it into a digital course that can be assessable to anyone who
has an internet connection.
And by doing this, it has allowed me to create
passive income streams for myself. Because when you create digital products, an awesome,
awesome thing is that you only really need to do it once unless you're updating the course.
But to keep things simple, you really only have to do it once. And what I mean by this
is that you'll film the videos, filmed the tutorials, create the worksheets, do whatever
you need to do to make it a really awesome experience for your clients or your students.
But the beauty of it is you only really need to have to do it once. And once you've created
this product online, you're then able to sell it over and over again to multiple people.
What I also love about creating online courses is that unlike creating a physical product,
so a physical product like let's say this mug that I have over here, unlike creating
a product like this, your overhead to create a digital product is really, really low.
And to give you an idea of some things that
you might have to pay for to get started is a membership platform. Whether that's Kajabi,
Thinkific or teachable, this is the platform where you're going to host the course. Now
obviously depending on how extreme you want to take your course, you can invest in equipment
like a better microphone or a better webcam to create a really high quality experience.
But a lot of that isn't 100% necessary.
So keep in mind that the fees and the cost to
creating an online program is virtually pretty low. And in fact, even if you don't choose
a platform like Kajabi, Thinkific or teachable, there are a lot of free platforms that will
also allow you to host courses as well. And so unlike this product right here with a physical
product as an entrepreneur who sells physical products, you're going to need to pay for
inventory costs, shipping costs, manufacturing costs for every unit that you need to produce,
and that creates a lot of overhead. And therefore for an eCommerce business, let's
say that sells physical products, you're going to have a lot less of a profit margin versus
a digital product like courses or eBooks or anything like that.
Your profit margins are
going to be very high. And to give you an idea, last year in 2019 my profit margins
in my business was about 60% and that is really big. That includes all the people that I hire,
the platforms that I invest in in order to keep my business running. But my profit margins
were about 60% versus an eCommerce company. Their profit margins might be 20% 30% 40%
maybe if they have really great profit margins. And that's the nature of the two different
business models. And so when you have a digital course business or you create digital products,
keep in mind that the startup fee is actually quite low. Now at this point in the video, you might
be thinking to yourself, Oh, easy for Vanessa to say she is good at social media and she's
in business and there's so many courses about business.
But I want to tell you right now,
there are so many different courses that exist on the internet. There are courses about manifestation
of courses that teach you how to use a journal, courses about parenting courses, about how
to walk your dog properly. There are so many different courses that exist and as a matter
of fact, e-learning is an industry that is booming right now and by 2025 it is expected
to hit $325 billion. And so this is a really great opportunity to tap into, especially
if you already have something that you're really good at and that you're willing to
teach others to be good at as well.
More and more as time goes on, e-learning is going
to be massive. A lot of people prefer to learn online. And
even for you watching this video or watching any of my videos on YouTube, you're already
choosing to learn online. And so again, if you are good at something, whether that is
being a great mom, being a great calligrapher, being a great dog Walker, being a great stylist,
you have the opportunity right at your fingertips to create a digital course that you can sell
to your audience or to whoever sees value in your product. Now this has to be said because
I think that creating a digital course product is great, but it is easier said than done.
And I personally believe there are three things that would make it a little bit more successful
and scalable if you decide to go this route. And I talk a lot more in this in this 30 minute
episode that I have here on my podcast, turn your followers into clients where I legit
literally break down the differences between six figure courses and courses that makes
$0 million. So make sure you check out this podcast episode.
If you are interested in doing digital course products for your business or for your personal
brand now anyways.
The three things that I believe would make a digital course product
successful. Number one is you need to make sure you have a repeatable process that is
designed to get results. So what this means is that this is a process that you don't have
to customize for every person that goes through your program. It's a process that whoever
goes through it is going to get results if they put in the work and if they follow what
you teach to the tee because that's also another topic that we can dive into. But basically
a course doesn't work unless you actually do the work, right? But anyways, you need
to have a repeatable process that is designed to get someone results. The second thing is you need to be very clear
about who your course is for and that it's down. This is really important and it links
back to the first tip that I just gave. In order for a process to have a high success
rate of getting people results, you need to be super specific on who is the right fit
for your course.
So let's say for my digital course product, the boss' Graham Academy,
it's designed for new coaches who don't have pay clients yet to get their first few paid
clients. If I had told people that this course is for anyone and everyone, then my process
that I have in my course wouldn't work for everyone. That goes through, and that's why
it's really important that you are super specific about who your course is for. Let's say you're
creating a course about dog-walking.
It's not going to work for someone who has a cat
or who has a hamster. And so you need to make it crystal clear in
your marketing and in your positioning that it is only for a specific type of person who
has a dog. So be very, very clear on that. And then the third thing that I believe will
make a digital course product business scale a lot faster and get passive income a lot
faster is traffic and visibility. You can absolutely sell digital courses with a very,
very small audience and be successful at it. I know tons of people who have, but keep in
mind that the lower priced your product is. So let's say it's a $10 course. Imagine how
many students you would need to enroll every single month in order to make a 10 K a month
or have a six figure business. You would need a lot. And so the more expensive your course
is, the less traffic you might need in order to hit your income goals. But the cheaper your courses or the lower
price ticket your course is, you're going to need a lot more traffic.
So these are the
three things that you definitely want to keep in mind up. But when you have these three
things put together, digital course products are a really great way to create passive income
for yourself. And it really ranges from month to month. So let me give you an example of
what we make in our business through selling digital courses. There are some months where
we have six figure months. There are other months where me make $50,000 and other months
where we make a little bit more. It really ranges from month to month, but the beauty
of it is is that I have already put all of my work into this one product and it's selling
on autopilot as new students are enrolling into our program. Now, obviously the numbers that I just shared
with you are my numbers very unique to my business and the way that I've set things
up. But for you, it could be something completely different.
There are other course creators
who are making way more than me, or there are some people who do it as a side hustle
and get an extra $500 $2,000 $10,000 you know, $500 a month from selling digital products.
Now, at this point, you might also be thinking to yourself, okay, Vanessa just broke down
the three things that she believes makes a course successful. I don't have any of these
three things. I don't have a repeatable process. I'm not sure if I can get people results.
I don't know what the niche would even be. And I also not at a place where I even have
an audience to sell to. So what do I do? While this leads me to the second income stream
that I have that I think is really, really achievable, even if you have a small audience
and even if you aren't sure whether or not your process can get people results.
is one on one coaching or consulting. And here's the fun fact. Before I became a course
creator, before I packaged everything that I knew into boss Graham Academy, which is
the program that I offered today, I used to do one on one coaching slash, consulting.
And this is perfect for those of you who may be, aren't clear whether or not what you teach
or what you coach on or what you offer can really work. So instead of selling a course
that is one to many people, you instead work one to one with another person. And that way
you're able to customize.
You're able to truly talk to that person one-on-one, understand
what their needs are, get feedback, and also gets the level where you could potentially
charge high ticket. Because remember, courses are generally a
little bit less expensive versus one-on-one work when you actually are dedicating a lot
of time to build a program for someone, a lot of time to actually hold someone's hand,
coach them, consult them, whatever it is. You can command higher prices and that's going
to be a really great cash injection that you get into your business while also validating
your process and making sure that is repeatable for multiple people before you package it
into a course. Working with private clients at the one on one level is also great because
you get the flexibility of working with a variety of people so that you can really fine
tune your niche and figure out what exactly is your zone of genius. Who exactly is your
ideal client? And in fact, my program boss Graham Academy helps a lot of new coaches
do this. And a lot of my students actually one day
want to be course creators, which is awesome.
But first they need to have an offer first.
They need to know their niche, they need to know exactly what they can offer and learn
how to sell that offer. And so even in my program with our students who are working
with one on one clients right now, we've had students make four figure months on top of
working their corporate jobs. This is amazing. And even when I started working at the one
on one level, I used to work for free to test out what I could do, what I couldn't do, whether
I could get people results. And then eventually I started charging, I started charging $500
then $1,500 then $2,000 then three thousand four thousand five thousand to the point where
month to month I was making $10,000 a month from working with people one on one.
And then once I realized, Whoa, this is my
zone of genius, I'm good at what I do. I can get people results at the one on one level.
It's now time to create a course. And then I packaged everything that I was teaching
plus everything new that I've learned into a course. And now today I have the boss' Graham
Academy. So as you can see, even if you're someone who wants to create a course one day,
you can absolutely do that. But first, validate your course idea, validate whether or not
you can get people results at the one on one level first. And if you want to learn more
about that, then definitely check out my free master class that I have. It's going to be
linked in the comment section below. And in that masterclass I will actually show you
a more steps as to how you can monetize and turn your followers into clients through selling
one-on-one services that can be eventually turned into digital course products. And one last thing that I want to mention
because we're talking about multiple income streams here.
You can be a course creator
and charge one-on-one services on the side. So for me, if I wanted to, I could announce
to YouTube and I could announce on my Instagram and say, Hey everyone, I'm opening up five
spots for private coaching or private consulting and boom, I would be able to make income that
way on top of having a course that I sell on the side so you could have both and increase
the different streams of income that you have. So again, to give you an idea of the money
that I make through this income stream, last year we made $30,000 off of just one on one
coaching services and then eventually transitioned to passive income products such as digital
courses, which again, like I mentioned earlier on in this video represents about 80 to 90%
of my monthly income and is where all my energy is dedicated to. Now moving onto the third income stream that
I have, and this is an obvious one, and that is YouTube ad sense revenue.
So by posting
content online and being monetized on YouTube every month, I get money from it. Now, obviously
you would need to make sure that you have your 1000 subscribers and your 1000 hours
of watch time in order to get monetized. But the moment that you hit that Mark, you're
then able to make money passively through the ad sense revenue that you get paid from
by YouTube. And to give you an idea of how much money we make on YouTube, every month
we make about three to $4,000. And last year in 2019 we made a total of $37,000 just from
posting content on YouTube and just from AdSense revenue alone, which is a completely passive
income stream for my business and for myself.
And an awesome thing about YouTube is that
once you post a video one time and you are monetized, that video time and time again
will make you money. So for example, this video right here is a
really popular one. It's the one that went viral and even to this day it is still generating
income for me. Now obviously with all of these things that I mentioning in this video, you
still need to put in the work. And definitely being a YouTuber is not the easiest thing
in the world. However, it is really fulfilling. And also what I find is that creators and
influencers are on the rise. People don't want to consume content that is super commercialized
and super polished. They prefer to consume content from people who remind them of themselves.
And that's why YouTube is such a successful platform.
And as much as so many people hate
on YouTube and how YouTube doesn't pay its creators well. Well, to be honest, Instagram
isn't really paying any creators. Facebook isn't really paying any creators. So YouTube really is an awesome platform if
you want to create content and also get paid for it. Now obviously everyone's results on
YouTube is going to be different. My pay on YouTube based on my AdSense revenue is going
to be different from another YouTuber who maybe has more subscribers than me is in a
different niche or has more views or what not. It's just going to be different. So just
keep that in mind as well. But what I also want to mention, and this is a hot tip cause
remember in the beginning of this video I mentioned that I would make sure that every
income stream that I mentioned, I'm going to give a hot tip on for YouTube.
If you are
considering starting a channel, something that you need to know is that for every niche
you get paid differently. And what I mean by this is yes, you could have a lot of subscribers. Yes, you could have a lot of views. But what
it really comes down to is the niche that you're in. And that's what's really gonna
determine what your cost per thousand is. So CPM is a metric that we track here on YouTube.
And basically this is the amount of money that an advertiser is willing to pay you for
every 1000 views that you produced. So for example, my channel, I could have a $10 CPM,
so $10 for every 1000 views that I generate versus another channel who might have a different
CPM that is potentially $50 or $100 which is massive.
Or maybe compared to another channel,
their CPM might be $5 or $2. So depending on the niche you're going to get paid differently.
And this is the tip that I have for you, especially if you are considering to be on YouTube and
you are using YouTube strategically because you want to make extra income. I'm going to share with you some niches that
are generally going to have higher CPMs. And the reason why these niches and these industries
have higher CPM is because the advertisers in these industries have a bigger budget and
are more willing to spend money on these industries alone. So for example, real estate, finance,
social media, anything tech related, beauty, gaming, these are all massive industries where
there's a lot of lucrative opportunities for advertisers to spend money on.
your CPM, your cost per thousand is going to be a lot higher than other niches. So if
you are considering just start a YouTube channel for strategic reasons because you want to
make some passive income with AdSense, then really keep that in mind for your channel
niche. Now here are some industries that don't make as high of a CPM and that is anything
related to pranks because there's not many advertisers that want to put their ads on
prank videos, anything controversial or taboo. So these types of niches you might want to
reconsider, especially if your sole goal is to make money through ad sense revving.
obviously if it's your passion to have a comedy account and you want to do pranks on, people
do that, but it is shown that educational content is a lot more profitable than entertaining
content. So again, if you're considering to be a YouTuber and you want to make money through
AdSense, just keep that in mind. Now before I dive into the next income stream that I
have, I do want to make sure that nobody is discouraged from starting a YouTube channel
because of what I just said. I want to make sure that even if you are planning to start
a channel that is more for entertainment purposes and it's for you know, putting pranks, doing
you know, taboo jokes or doing anything related to politics that might be a little bit controversial.
You absolutely can. And in the next few income
streams that I'm going to share, it's also going to be related to you starting a YouTube
channel or any social media platform that generates you traffic and how you can monetize
aside from ad sense revenue, right? So the next income stream off of that point is affiliate
links. Affiliate links is a really great way to make passive income is specially if you
have an audience and if you have the traffic for it. And what affiliate links basically
are, is if you really enjoy using a product or a service or a piece of software, get a
code for it or get a link to it and refer it and share it with your audience or anyone
for that matter. And if that person clicks on the link and they make a purchase, then
you're going to get commission from that. So that is what affiliate marketing basically
is. And for me, I have links everywhere. I have links in my YouTube description, I have
links on my website, I have affiliate links when I promote a product on my Instagram and
I just so happen to have a link.
And for us how much money we make off of affiliates really
varies month to month. But on average we make about two to $4,000 passively every month
just through affiliates alone. And in fact, in February, I believe we had one of our bigger
months when it comes to affiliate marketing. We made $7,000 passively just from affiliates
in February. And this is insane. And this is all for me just simply talking about products
that I already enjoy using, recommending software to people and working with brands that I really,
really believe in and giving a code to someone if they want to join too. No pressure intended.
And so this is a really
awesome way for many of you guys if you guys do have social media platforms to capitalize
on and to just make extra income off of promoting things that you already enjoy using. Anyways.
Now here is my hot tip when it comes to affiliates and this is something that I've learned through
the year and a half that I have been an affiliate for Amazon or for software products or for
other companies and all these different things. And what I've learned is when you are starting
out, even if you aren't interested in affiliate marketing yet, let's say you are just starting
your business or what not really be strategic with the platforms and the services that you
And what I mean by this is if I were to go back in time, I really wish that I considered
a company's affiliate program as one of my decision drivers of whether or not I want
to use their product or not. So for example, let's say email marketing
software. This is just a random example, you know, instead of just buying or investing
or paying for an email marketing software every single month and only looking at the
features, I wish that I took that extra step to understand what is their affiliate program,
what is the payout for that affiliate program in order to determine my decision of whether
or not I want to use that service or product or software.
The reason why I'm mentioning
this as a tip is because oftentimes we don't know whether or not we'll be in affiliate
one day. You might be using a software like convert kit or active campaign or drip or
MailChimp and you might really love it for your business and you might really want to
recommend it to other people. But if they don't have an affiliate program that kind
of stinks or if they do have an affiliate program but their payout is negligible or
maybe they don't have a good payout for their influencers, then that also stinks.
And so I would have really wish that I considered
the affiliate side of things as I was choosing which products and services to use for my
own business. Now that's tip number one. Another tip when it comes to affiliate marketing is
track it. Okay, so for a very long time I was just promoting things left, right? Fun
at front and center. You know, I was just doing affiliate links for things, not really
thinking too much of it because I didn't really think that I would make that much money off
And it wasn't until a couple months ago when I told my team, Hey, I'm actually
wanting to track this now. Like, let's actually compile all the money that we've made from
affiliates, put it in a spreadsheet for us to understand which affiliates are the best
performing for us and based on what is best performing, what is actually making us the
most income, we will make more of an effort to push that to our audience.
Why? Because our audience is clearly enjoying
these services a lot more than these other ones. And that way I'm able to actually focus
my efforts in the products and services that benefit both me and my audience as well. It
doesn't make sense to continue promoting something that nobody is interested in, right? And that's
why it's so important if you are thinking of being an affiliate for any product or service
that you're actually tracking the performance of these affiliates so that you can really
be strategic with where you put your efforts towards. Now with these two hot tips that
I'm sharing with you, it's going to help you increase your payouts a lot more. And it's
also going to make sure that you are a lot more confident and a lot more willing to promote
these products. So remember the first tip that I mentioned is to make sure that when
you're starting out and you're choosing products and services that you consider their affiliate
program because in order for you to be in integrity as an influencer, as an entrepreneur,
as a content creator, you want to be promoting products that you love, that you use yourself
and that you can speak to.
But if that program or that service isn't
necessarily compensating you for talking so highly about them, then there's a little bit
of a disconnect and you're not going to be as excited to talk about something that you
already enjoy using. So that is why I mentioned tip number one. If you want to be in a business
of integrity and promote products that you really love, then reverse engineer the process
and make sure that the products that you are using in your business right now, that they
already have really great affiliate programs so that you'll be more than happy to continue
using that service and get paid to recommend it at the same time. The second thing about
tracking your data. This is also really important because you as the influencer, as the content
creator, as the entrepreneur, you are going to personally feel a lot more invested and
a lot more excited to talk about someone else's products or services or software knowing that
your audience loves it as well.
And again, you get compensated as the reward
of recommending these amazing programs, softwares, products, and services to your audience. So
just want to mention why I mentioned those two hot tips for you because I think that
a lot of people, they don't spend enough time tracking things and they don't think about
affiliate marketing as strategically as they should be in order to increase their confidence
in the product and increase their payout potential that you can have from recommending products
that you already love. Now moving onto the fifth income stream that I make online, and
that is brand deals. This is different from affiliate links, so affiliate links is me
linking something and then making a commission off of that lick. Whereas brand deals is when
a brand will pay me a lump sum in order to talk about their products in a video or in
an Instagram story.
Now for me in my business, I don't make a
lot of money through brand deals to be honest. And that's because I don't really need to
do brand deals in order to make a living for myself. And I also find that a lot of brands
that reach out to me, I have never used their products before and very similar to what I
said earlier on is that you want to run a business of integrity and you don't want to
promote products that you don't use yourself. Or at least that's my philosophy. So I actually
turned down a lot of brand deals and that's allowed me to really build a very strong trust
between you guys. If you know that I'm promoting a brand, then you know that it's something
that I actually use because I'm not that type of person that is always going to rely on
brand deals in order to put a roof over my head and food in my belly.
And so for me, it's not consistent income
when we have brand deals, but when we do have brand deals, we make about two to $3,000 every
single time depending on the package. Now again, here's my hot tip for you. When it
comes to brand deals, you want to make sure that you are very data-driven. When you approach
brands or when brands approach you. So for example, I'm going to give you a quick ScreenFlow
of what my media kit looks like.
It's very data driven. I tell brands what is the percentage
of females and males in my audience? What do they like doing? What are their interests?
How many of them are from the U S how many of them are from Canada? All of these important
stats for these companies to determine whether or not they want to invest in me as an influencer
because again, they don't really care about me. They care about the audience that I bring.
And so the more data that I can give them about my audience, the better. Not only this,
I also give them a lot of data on my channel performance, my Instagram performance and
everything like that. A lot of brands and companies want to make sure that they're going
to get a good return on investment and they also want to make sure they're not investing
in influencers that have bought their subscribers or bought their followers.
And so for me,
I always include my social blade stats, I include my watch time, I include my impressions
and my reach, all the different types of data points that a brand would care about in order
for them to forecast the ROI. Not only this, I also share with them other leverage that
I have. So I'm not just only sharing my YouTube channel, but I'm also sharing the fact that
I have an email list of 60,000 people. These are my open rates. I have a Facebook
group, I have an Instagram, I have a podcast in order for me to create that mass leverage
to show to the brand.
And another hot tip that I have for you is that brands, again,
like I mentioned, want to make sure that there is an ROI. So any time that you can include
data that shows past performance, it's going to be really, really great. So for example,
for me, in order for a brand to really understand what I can bring to the table, I'll maybe
show them screenshots of my performance with my other affiliates and I'll say, Hey, you
know, this is my average click through rate with my Amazon affiliates. This is how much
money and income that I've produced for Amazon based off of the affiliate links that I share
with my audience.
This is another example of me working with a brand and how much revenue
we generated or how many clicks we generated. And that's going to allow that brand who's
considering me as an influencer that they want to work with. It's going to really help
them make that judgment call of whether or not I am worth the investment. So that is
a hot tip that I have for you when it comes to dealing with brands. Now comment below.
If you want a specific video on how I create a media kit, this is something that has been
on my mind as a content idea for a while. I'm just not sure if you guys are interested.
So make sure you comment below if you are interested in me doing that video, all about
how to create a media kit like this one now onto the last income stream that I have and
that is stocks. So actually the moment that I'm filming this video, we are in the midst
of the pandemic and not only this, since starting my business, I have completely neglected my
And so when I actually logged in to check,
I actually forgot the password and my username. But when I logged into check I realized that
I'm actually losing money off of my portfolio. So I have lost $2,000 off of it. Here's a
screenshot to prove it. And so with stocks it is, you know something that goes up and
down and you never know how the market is going to react.
So right now the market is
down, which by the way is a good thing because that means that a lot of stocks are on discount
and it's the perfect time to invest in stocks right now as we speak, especially since a
lot of the prices have really, really gone down. So if you are interested in investing
now is really the perfect time because literally every company is on a discount. But anyways,
I started investing in index funds and I started doing a little bit of stock picking. I don't do too much of it.
And there was a
time where I also invested in cryptocurrencies. I lost a lot of money in cryptocurrencies,
but there was a time where I was investing a lot in this area and this is another income
stream that I have even though right now it's not making me any money. Um, but this is something
to consider for you, especially during this time when the market is down. So remember
the rule of thumb is you want to buy low, so you want to buy stocks and buy index funds
and buy whatever when the prices are low. And then you want to sell high, meaning that
when the prices go up, you want to sell that stock so that you can make a return on it.
Now as I mentioned, the first two things that I got started with were index funds and what
index funds are is that instead of buying specific company, so for example, you buy
a couple of stocks in Apple and you buy a couple stocks and Tesla, when you invest in
index funds, you are essentially investing in an entire index.
So let's say instead of investing in specific
companies, I'm now investing in the entire S and P 500 which means that I have now bought
a little bit of every single company that is within the top 500 companies in the U S
and within the S and P 500 index. That is an index fund. So if the S and P 500 goes
up, my portfolio will go up as well. If the S and P 500 is down like it is right now,
then my portfolio will go down as well. And this is how you can really diversify your
risk a little bit more. Now obviously with stock picking, and that means you only buy
an Apple or you specifically only buy in Tesla, or you specifically buy an Amazon and you
create your own little portfolio of different stocks that you've bought in multiple companies,
you have a potential of higher return.
So if only those companies thrive in all the
other companies fail, then you're gonna make a huge return out of it. But it's a lot riskier.
So if those companies fail, then you'll also fail as well. And so that's the difference
between stock-picking, which is a little bit more riskier versus investing in something
safer such as index funds. For me, I rationalized it as, okay, well I personally think that
the S and P 500 from a longterm perspective, it's always going to go up. I believe that
the market will always go up. You know, obviously there's going to be months or years where
it goes down, but as a whole, within maybe a 20 to 50 year span, I believe the trend
is that it's going to go up.
And so that's why I personally decided to invest in index
funds first. Now obviously there are some companies that I invest in that is just very
specific. For example, weed stocks or other different
types of industries, but I personally believe that if you are getting started with investing,
especially DIY investing, meaning that you are investing yourself and you're not necessarily
relying on a fund manager to help you do it, then I personally believe that investing in
something like index funds is a really great way to start. Now obviously I am Canadian
so I am not comfortable with sharing resources that would help Americans, but if you are
in Canada or maybe you're just interested to learn where I learned a lot of my stuff
from there is an awesome resource called the Canadian couch potato that really talks about
index investing. It gives you model portfolios that you can replicate and it really helps
break down a lot of these complex terms into digestible and understandable English. And
this is what I started off with when I was in university and to this day I still have
my portfolio even though I don't really touch it.
And I actually think as a matter of fact that
I probably should look at it more and invest in it more. But I think that this is a really
great way for you to create passive income for yourself in the long term. Now again,
by no means am I a fund manager. I am not a financial expert. I really barely know what
I'm doing. But uh, at least you have a starting place to understand the different things that
are available to you in order to make more income by leveraging your online presence
or just by taking action alone.
For a lot of these things, especially let's say investing
in stocks, it might take a little bit of research, but it's very, very easy to get into. If I
can figure it out, you can figure it out. So definitely put that ownership and self
responsibility onto yourself to learn about income, how you can diversify, how you can
increase your income streams because it's really nice to not only rely on one income
stream in order to put a roof over your head or to put food in your belly. But anyways, guys, I hope that you enjoy today's
video. I hope that you found it informative and I hope that you learned something new
and at least one of these income streams that I have presented. Now if you more videos from
me, typically I post videos about marketing, social media, entrepreneurship and online
Definitely make sure you check out these two videos I have here as well. We also,
if you forgot that I mentioned it in the earlier stages of this video, we also have a new podcast.
It's called the turn your followers into clients podcast. If you want way more longer form
business advice, this is definitely the podcast that you want to listen to. Anyways guys,
I appreciate you. I hope you guys have a great day, a great week, and a great life, and I
will see you in the next video. Bye guys..