Amazon Self-Publishing ✍️ How I Make $2,137 Passive Income Every Month

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Self-publishing is easy! I’ve got 12 books published on Amazon and
make over two grand a month. Now publishing is easy but making that money
passive income every month, that’s where more than four million authors on Amazon fail. In this video, I’m revealing the three hacks
that will keep your books ranked and making money every single month! We’re talking Amazon self-publishing and
passive income today on Let’s Talk Money! Beat debt. Make money. Make your money work for you. Creating the financial future you deserve. Let's Talk Money! Joseph Hogue with the Let’s Talk Money channel
here on YouTube. I want to send a special shout out to everyone
in the community, thank you for taking a little of your time to be here today. If you’re not part of the community yet,
just click that little red subscribe button.

It’s free and you’ll never miss an episode. Self-publishing on Amazon is by far my favorite
passive income source and easier to start than most people know. In the last four years, I’ve published 11
books, making almost $108,000 and averaging over $2,100 a month in the last year. In this video, I’ll show you exactly how
much I make on each book self-publishing on Amazon from my most profitable books to the
least. I’m then going to reveal three secrets to
make self-publishing passive income you collect every single month. That’s the real trick to self-publishing
a book. Anyone can write and publish a book on Amazon. The real secret is following these three steps
to make your book a source of passive income, generating cash flow every month. If you’re just starting out, I’ve got
a free handout on nine tips that will help you write your book and publish as fast as
possible. You’ll find everything you need in these
nine tips to get your book done and publish within two months.

Now I want to get to those three secrets to
passive income publishing so I’ll leave a link to that handout in the video description
below. So self-publishing was one of my first income
sources when starting my blogs in 2014 and this is a natural fit for anyone with a blog
or YouTube channel. You’re already creating content, it takes
almost no work to repurpose it into a book and self-publish. And the income has been astonishing over these
last four years. I started with just one book in 2015 and have
built it to a library of 12 books including one on how to self-publish that I just launched. I added another full-length book and a series
of four guides in 2015.

I followed that with another book in 2016,
three in 2017 and two this year. If I hadn’t taken my focus off publishing
to do other things, I could easily have another four books published and be making even more
a month. I sell around 670 books a month on Amazon
Kindle, print paperback and audio version. Over the last 54 months, I’ve collected
almost $108,000 in book sales with my oldest book making almost twenty grand so far. Now you can see that not every book is going
to be a huge success. I’ve got five books that have made over
$10,000 so far and three that have made less than $1,500 so there’s a bit of a numbers
game going on.

Publish at least a few books and you’re
going to have some big money makers as well as a few on which you don’t make as much
but look at this average. I average $200 a month on each of the 11 books
here, almost $2,200 a month and what I’m going to show you next will make this almost
completely passive income. Honestly, I do almost nothing to keep these
books ranked on Amazon and making money every month. It’s a check I know will be in my bank account
on the 29th and 30th of every single month, money I can rely on. Now I want to share three tips to getting
started self-publishing, three ideas that will guarantee you make that passive income
every month. But first, I want to get your feedback on
this. What is your biggest roadblock, that one thing
that’s keeping you from self-publishing a book.

Scroll down and let me know in the comments
and I’ll make sure I create a few videos out that can help. So I’m going to give you three steps to
make your self-publishing income totally passive and this is more important that most new authors
know. A lot start out thinking writing and publishing
the book is the hardest part but then wonder why they don’t make money after that first
month. There are millions of books on Amazon and
a lot of them have put tens of thousands in marketing dollars behind the launch. Writing your book is the easy part, keeping
it ranked every month to generate cash flow, that’s the hard part. We’ll cover these three tricks but understand
the idea is to get enough sales each month to jumpstart the Amazon sales machine, right? Amazon is a sales machine. Millions of people search on the platform
for their next book every day.

If you can drive a handful of sales each month,
your book is going to show up higher on the search results and capture more of those readers. The first step here is to use Amazon Marketing
Services for sponsored ads on your books. I spend about $20 a month on each book here
and this works on two levels. Not only is the advertising profitable, you
see here I’ve spent just over ten grand to produce almost $25,000 in sales, not only
is it a positive return on my investment but those sales help keep the books ranked. If we scroll down you can see I’ve got quite
a few ads going, usually two or three per book, and I’ll show you how to set one up
here. The Amazon dashboard here is really helpful
in showing your ad spend on each campaign as well as the sales and your average cost,
so how much you’re spending for every dollar earned. We can click through one and so I’ve spent
just over $2,600 on this ad to generate $6,100 in sales for a return of about 134% which
is pretty amazing when you think about it.

Up here in the menu you can see for which
book this is, so my book on the nine source of income I use for my blogs, and the keywords
I’ve targeted on the ad. This is really helpful after you’ve started
your ad, you can come back in here and see which keywords are driving sales, which you
want to increase or decrease the bid. So let’s run through real quick on how to
create an ad. So I’ll go back to the main dashboard and
click Create Campaign and then click on this sponsored products on the next page. Name your campaign and make sure you include
the book name here so you can tell it apart from other campaigns when you have more than
one book. I would just leave this end date open to let
the ad run continuously. You can put just about anything in on this
daily budget because you won’t use it any day anyway.


I set mine at $15 but have never spent more
than $10 in a single day and that was across all my ads. There just isn’t the number of impressions
and clicks to use the whole budget. Next you’ll either let Amazon pick the keywords
with this automatic targeting or you can pick your own. I usually pick my own and you can get a list
of good targets by using the Google Adwords Keyword Planner to just download a list of
related keywords. This bidding strategy is fairly new and just
let’s Amazon adjust your bid up or down to help it rank better. It will mean spending a little more money
but will also mean more sales so I usually allow both up and down bidding. Next you pick the book you want to advertise
and this will automatically populate with the books you have claimed in your Amazon
Author Central account. Now while you’ll go in later and adjust
individual bids on keywords, you start out with a default bid on all your keywords.

Amazon likes to suggest a bid but I usually
start with something like $0.32 or so and will adjust when I start seeing how the keywords
are doing. Finally here, you’re going to put in the
text for your ad. If you’re not used to writing ad copy, I’d
look around Amazon at some examples to get a feel for what to write. Anytime you search, the ads will say “Sponsored
Ad” by the book so you can check out what they’re writing and kind of model your text
after that. Now you just hit launch campaign and you’re
all set. It will usually take about four to 12 hours
to get reviewed and start serving up ads.

On my 12 books and spending about $20 each
per month, that’s enough to drive about 130 in book sales each month. Now that alone is going to give you an advantage
against millions of other books that don’t use this ad strategy but I want you to use
these other two tricks as well. Another really powerful way to drive those
few sales you need to stay ranked is by leveraging a blog or a YouTube channel. Now I know, running a blog or YouTube channel
doesn’t sound much like passive income and it’s not. These are legit online businesses and I make
six-figures a year on four blogs and my channel, but it does take some work each week. If you can spend five or ten hours a week
though, you’ll have a great place to advertise your books and you’ll make money from other
income sources. And while running that blog might not be passive
income, it will be a passive source of marketing for your books.

So if you go to one of my blogs, here we see which is where I share everything I do to make money online, you’ll
see my books advertised in multiple places. I usually have a banner here at the top advertising
a book or one of my courses. You can scroll down and I usually have a few
books shown in the side bar as well. These images are all linked directly to my
Amazon sales page so again, driving that handful of sales from the blogs to keep each book
ranked and producing more sales on Amazon.

If you click through to a post, you’ll see
that a lot of the individual articles have a callout and link to a book as well if it
relates to the topic. Here in this article about how to make money
on YouTube, I’ve linked my new book Crushing YouTube along with a discount. Finally here, another good place is to create
a page of book recommendations highlighted in the top menu and add your books in there. On a YouTube channel, you can do videos covering
specific parts of the book or anything related to the topic. Then you just mention the book and refer to
a link in the video description. Even if someone doesn’t click on the link
but looks for your book the next time they’re on Amazon, it’s a great source of brand
building for your business. I’d say the blogs and channel probably drive
another 60 copies sold each month and it’s hard to tell because you’ve got so many
other things going on but it’s a good chunk for each book.

Again, you don’t need to be getting hundreds
of sales from any one of these sources but put them all together and it’s enough to
juice that Amazon ranking algorithm. I probably sell around 200, maybe 220 copies
of my books through these three hacks I’m sharing including the next one but that’s
enough to keep the books ranked and sell another 400+ copies through Amazon without having
to do anything else. This next self-publishing trick is just to
build a list of friends, family and other authors that you can use strategically to
boost your book sales.

Now I know everyone puts on their Facebook
page when they launch a book. The post on there about their new book and
say pretty please for the support…and then crickets chirping. The problem is, we’re all blind to these
kinds of social media requests. We see dozens of them every day from hundreds
of our “friends” and we ignore them all. This kind of passive plea for support, even
with your closest friends and family, isn’t going to do much for book sales. Instead, what you need to do is be strategic
and direct about it. Every month, reach out to 10 people in your
contact list and ask them directly through a direct message to buy your book. You can drop the price to maybe $1.99 for
a few days or just offer to pay them back. You just need those few more sales to help
that Amazon algorithm keep humming.

Don’t be afraid to be direct here, reach
out with a private message and tell them how much it means to you and you’d be happy
to return the favor when they need it. This is a great source for those initial book
sales and reviews but you have to be direct. Click to the right here for that free download,
nine tips anyone can use to write and publish a book. This handout is going to make it easy to get
your book finished, get it on Amazon and start making money with the self-publishing hacks
in this video. Don’t forget to join the Let’s Talk Money
community by tapping that subscribe button and clicking the bell notification..

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